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Eng
27 July 2018

A constellation of concrete and tiles.

"Orion" ascended to the sky of Ukraine ten years ago, at the same time with the largest global financial crisis in 20 years. The current head of the company, Bogdan Sokolyansky, had experience in the industry - was a commercial director at Windor LLC. In the newly created Orion, he began as an executive director and eventually became the owner of the company. We started with the fact that we were a dealer of FEM TM "Avenue" from the Industrial and Construction Group "Kovalskaya". Recall that it was then that the real estate market "fell" after the exchange rate and prospects could not be seen. However, this is what gave impetus to the new company.

“The crisis is like the orderliest of the market: it takes away weak and unviable businesses - with poorly built processes, overpriced costs. We took advantage of this and took the place of those who left. Immediately built work on the principle of least cost with the highest quality orders. We then learned to respect the client. Communicate, hear what he wants, his needs, go forward. Introduced commodity lending - thus allowing people to build. So stood. Of course, turnover fell, but we were always in profit. So that you understand, we didn’t have such a year that we were in a “failure”. Even in 2014 This is the result of the right attitude towards their work and people, ”Bogdan recalls a difficult start.

At the moment, the company is focused on key products. She is the official dealer of TM "Avenue" (paving slabs from "Kovalskaya"), distributor of TM "Standartpark" (drainage systems, etc.), dealer of products from the factories "Beton from Kovalskaya".

“We are the main suppliers of concrete products (these are floor slabs, piles, etc.) from Kovalskaya in Vinnitsa, Vinnytsia region. Even when the Epicenter opened in our city, the management of the Kovalskaya plant remained loyal and provided our company with better conditions for development than the hypermarket. Thanks to this, we have increased our volume, customer base. With their help, they began to develop well, and at the moment we are closing more than half of the reinforced concrete market in Vinnitsa and Vinnytsia region. We work with all the best construction companies in the city. ” Behind these scales "stand" only 18 employees of the trading office and 12 workers of the production site. It is to his team that the interlocutor is obliged to succeed in business - without them, this “concrete” business would not have been raised.

Also, "Orion" is engaged in transportation of building materials. This is one of the key competitive advantages, because it provides efficiency, mobility, guaranteed delivery time. For construction, where every day of idle time is a big loss, this is an important option. The company now has five truck tractors that can satisfy customers at any time. It was possible to create our own fleet thanks to Raiffeisen Bank Aval, in which the entrepreneur was credited. “We will expand, the goal is to bring up to 10-15 trucks to be independent. So far these 5 cars that we have, provide 20% of a turn “, - Bohdan shares plans. By the way, not only the acquisition of technology became the basis for business development, but also a systemic financial partnership. In the construction industry, the winter months are not the season. Therefore, for related businesses, they fail, minus. It helps to attract working capital, overdraft. These tools are useful in cases where customers can not pay for the materials immediately and ask for installment or deferment. This is a typical market situation. Having the opportunity to be loyal to customers is the basis for building long-term relationships, Bogdan Sokolyansky believes.

“Since 2014, we have been ranked first in sales of paving slabs and road paving elements from Kovalskaya. We are among the top ten corporate clients of this company. This is not only a buy-sell interaction. This is trust, help, when we need it, reliability on both sides, ”the head of TD Orion LLC is proud of its wealth.

For TD Orion, the main advertising channel is the same word of mouth radio as for some small business or hand-made. “We prescribed a communicative plan for the whole year, made banners, gave ads and articles in two local newspapers, made videos on the radio. But it does not work. The person who will buy the tile or block will travel all manufacturers. He does not "climb" in the head until he "feels" the goods with his hands. But 80% of our volume is legal entities. It is enough for us to talk only with the director, to bring and show the goods, to convince him - that's all. Now we have left the main tool - the Internet. If a person is looking for something, he immediately “clogs” on the phone or on the Google map. Information should be given out when it is needed, and not “shoved” in the eyes or ears “just in case,” Bogdan Sokolyansky shares his conclusions.

With minimal advertising channels, a brand is something that the entrepreneur gives a lot of attention to. The company has a logo, brand colors and images, fonts. Website, booklets, prices, envelopes, business cards - everything is designed in the same style, conveys a sense of quality. “Indeed, we focus on a client who understands what quality is,” Bogdan notes. - Our products are not cheap, but they are really high-quality. The tile will last for decades, the grandchildren will live in the houses, I have such hope. ”

Bogdan Sokolyansky believes in the development of our country and good prospects for the construction industry. But change should start with yourself: “I pay taxes. Last year there were 1.8 million, but I paid them. We pay high and clean wages to people. This is difficult, but if every entrepreneur does this, we will raise the country. ”

The secret of entrepreneur success is perseverance and the ability to switch. He advises to play sports, because sport gives you the opportunity to do more. And also have your own hobby, which relieves stress. Our interlocutor plays musical instruments, in his arsenal a duduk, a pipe, a bayan, a guitar. But in business, he advises to keep his word. “If this is not done, no one needs excuses, reasons, pieces of paper - you cannot prove anything. There is a human relationship: if you have been let down once, they will never return to you. You said - you can go into a minus, but you have to do it. This is the basis: to have clients for many years, and not all sorts of discounts, promotions, corporate parties and other "tambourine dances."