How to prepare an online store for the New Year period

The New Year period is the best time to get the maximum benefit for the business. These days, according to research, Ukrainians spend 20% more savings than at any other time. If you prepare correctly, you can not only increase profits, but also sell the remaining products and raise your site in search results.

Almost every business in Ukraine is preparing for the New Year excitement. To stand out among competitors and get into the field of view of potential buyers with your offers, you need to carefully prepare. This is especially true for the site of your online store. We offer five steps that should be taken to successfully start the New Year sales.

Step 1. Strategic

Determine the period during which the festive promotions, sales, special offers will continue. Set goals: how many and what products you would like to sell during this period. Ensure that you have sufficient stock in stock. Make sure that the website of the online store will work smoothly, your employees will provide excellent service, and the logistics are debugged to automatic.

Also think over a content plan for the pre-holiday period: which posts to post on social networks, what will be the e-mail newsletter, contextual advertising and the like.

And a very important step: make sure that the employees involved in each site and process are familiar with the action plan and know their tasks.

Step 2. Creative

Holiday promotions - this is the most common and most effective marketing tool during the holidays. To make customers return to your store more often, to create brand loyalty and sell as many items as possible, create unique promotions for each holiday. Let St. Nicholas have one set of products at promotional prices, for the New Year - another, for Christmas - the third. Launch promotional offers in advance so that customers know what products they will be able to purchase in a given period, and were waiting for time X.

Step 3. Unique

Design unique landing pages - Landing Page: for New Year, Christmas offers and the like. They should be designed accordingly - in a festive design. If you don’t have time to create a landing, put the site itself in the New Year’s “decor”. For example, in the "header", on the page of promotional offers, place holiday elements. People strive not only to buy goods at attractive prices, but also to get pleasant emotions, to feel the spirit of the holiday. The emotional element is an important component for the formation of customer loyalty.

Step 4. Personalization

In order for the advertising campaign to be effective, before launching, do А \ В testing of landing pages, promotional mailings and the like.

MINI DICTIONARY
А\В-testing is a marketing research, the essence of which is that in test mode, for example, two variants of landing, promotional mailings, etc. are launched, which differ in one parameter (title, button, images, etc. .). One half of the users is shown option A, the other - B, and then they are analyzed, and which one turned out to be more effective (more purchases, orders, etc.), and they launch it into a promotion.

Adapt texts and sentences on the site to high-frequency queries of search engines. This will increase the attendance of your store and increase the level of purchases. Information about the queries that users most often enter into the search engine can be found in analytics programs. For example, Google Trends.

Customize your personalized offers based on past customer orders, the contents of their abandoned baskets, site behavior, demographic characteristics, marital status, and the like.

Step 5. Technical

Create New Year's and Christmas URLs: pages designed specifically for the holiday promotion campaign have a higher ranking in search engines and cause more trust among users.

Before launching holiday campaigns, check the site loading speed. The Pingdom.com service will help you with this. In order to avoid interruptions in the loading of the site, during the holidays it is better to switch to more advanced hosting traffic.
The results of a study conducted by GfK and OLX in the summer of 2019 indicate that about 75% of purchases are made through mobile devices. Therefore, check how your site works on popular mobile devices. This can be done using the service. Think with Google.

Let your New Year offers and the online store be as attractive as possible and give the planned business results.